Posts Tagged: Advertising

Some impressions on Internet advertiser security

In our blog post, we describe the results of tests we conducted to measure HTTPS support on the advertisers found on a sample of news websites as well as two sample lists of advertisers. We find a large disparity between our results and the the level of security support referred to in a recent post on the Internet Advertising Bureau’s website.

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Andrew Hilts on Facebook’s advertising opt-out

Open Effect Executive Director Andrew Hilts was recently quoted in a Toronto Star article discussing Facebook’s latest privacy policy change. The policy change makes clear that the company uses the web browsing history of its users in order to better target advertisements according to user interests.

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TrackerSSL is a Google Chrome Extension that lets you know who is tracking you, and whether or not that tracking could be done more securely. The extension monitors all third party connections made by the websites you visit. It lets you know what percentage of third party trackers on a given page could support secure transmission of your web browsing habits, if the web page itself was only served securely through HTTPS.

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