This post describes the rationale behind the technical decisions that went into AMI’s implementation and its initial deployment with our launch outreach partner, Open Media.
Access to Information
We can't make decisions without understanding the situation. That's one of the reasons why access to information is such an essential right in today's world. Companies like Google, Faceook, and Acxiom know a great deal of things about most people using the Internet. People have legal rights to understand what personal data is being held about them. Open Effect wants to empower people to obtain that access.